Magis was founded in 1976 in Italy by Eugenio Perazza.

Magis works with very well-known designers, such as Richard Sapper, Jasper Morrison, Marc Newson, Ron Arad, James Irvine, Stefano Giovannoni, the Bouroullecs and many other world leading designers help create this cutting edge line of products.

Magis has always been open to work with young designers, even at the outset of their careers. Jean-Marie Massaud and Jerszy Seymour made their debut on the design scene thanks to the opportunities Magis gave them. Now Magis discovers new passions and punctually chases former design glories, adding them to the mix. There was the interlude with Charlotte Perriand, and new design chapters are being written with Robin Day, a genius of English design, Eero Aarnio, a genius of Finnish design and Pierre Paulin, a genius of French design.

Magis has a top of the line product line including  the "Air-Chair" (2000) by Jasper Morrison combines deceivingly simple design with a sophisticated gas-assisted injection moulding process. "Chair_One" (2003) is a die-cast aluminium chair frame skeleton born of the talent of Konstantin Grcic, a design that propels the brand towards new manufacturing goals, and decrees “the end of the dictatorship of plastic”. One of the latest additions to the company’s classic collections is a new line called "Fuoritema", which forms a creative bridge into new worlds, such as products for pets; Michael Young "Magis Dog House" (2002) is an example. The challenge lying ahead of Magis is perhaps that of returning to simplicity, through the complexity of advanced technology

Magis also has the fun, versatile Magis Me Too line which includes the fun Magis Puppy by Eero Arnio, the furniture for kids line: Alma stacking chairs for kids, the Magis Trioli chairs,  the Magis Julian Chair and many more fun, modern designs.